(Nathan Greaves)
Collaborative by default, independent when needed.
(01)
(Process)
© 2026
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I design products that drive measurable outcomes — from a £1M+ revenue feature at Entain to a forecast-first fintech tool built from zero. With 7+ years across product, brand and digital, I bring commercial thinking and strong visual craft to every build.
I've led design on products used by hundreds of thousands of people across sports betting and fintech. At Entain I owned Lucky Dip end-to-end — UX, UI and brand — generating £1M+ in revenue within 10 months. I then conceived and built Moolo, a forecast-first financial wellness app, entirely from zero. I work best where design meets commercial reality — where the brief has stakes, the audience is real, and the work has to perform.
Outside of product design I run my own sneaker brand — an affordable luxury label focused on material quality and distinctive design. I'm into weight training, deeply into music, and I've spent the last year exploring what AI tools can do for the design process. I like making things. That hasn't changed.
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UI/UX Design
Innovative Design Thinking
Branding & Identity
Illustration & Graphics
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Business and Strategic Direction
I approach every project by analysing market trends, collaborating with key stakeholders, and aligning design decisions with business objectives. By combining data-driven insights with creative problem-solving, I contribute to strategic roadmaps that drive meaningful impact, ensuring design solutions are not only visually compelling but also commercially effective.
Visual and Art Direction
My approach to visual storytelling starts with a deep understanding of your brand’s identity and objectives. I blend creativity with strategic insight to craft compelling, visually cohesive narratives that not only look stunning but also serve a clear purpose—ensuring every design resonates with your audience.
Implementation
I bring concepts to life by delivering high-quality, cohesive designs across all platforms. With a focus on precision, consistency, and functionality, I ensure that every execution aligns with a brand’s vision—elevating their presence and exceeding expectations.
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Entain plc
UX/UI
Senior Designer
Freelance Contracting
Designer Consultant
The Mayfair Printing Co.
Senior Designer
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Outside of UX, I’m the founder of Foreign Objects, an independent footwear brand that I’ve built from concept to production. Running the brand has reinforced many of the same principles that underpin good UX and product design — understanding real user needs, working within constraints, prioritising impact, and iterating based on feedback.
That experience feeds directly into how I approach digital products, helping me design solutions that balance creativity with clarity, feasibility, and commercial reality.
